It doesn’t matter how great a product or service is if it can’t be communicated in a way that translates to sales. The NCU online PhD in Marketing specialization develops your skills in sales, research and promotional techniques that can be applied to virtual, global or domestic markets. You will explore strategies for a sound, systematic, ethical and legal approach to contemporary marketing practices and research theory. You will also learn how to assess and evaluate buyer needs and wants and construct advertising strategies geared toward establishing quality goods or services and driving customer loyalty. NCU graduates pursue professional opportunities in leadership, consulting and teaching.
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